MY MET JOURNEY
SPEC
Role:
Art Direction / Design / Copywriting
Ask:
How do we help promote The Met’s mobile app to visitors (especially younger audiences) to engage more with art at the museum?
Target Audience:
Kids & teens that may not engage with or be exposed to art in everyday life.
Insight:
We don’t enjoy being told what to do., especially during adolescence when we’re beginning to define their own personalities, likes, and dislikes.
THE IDEA
Visually stunning, copy-forward ads in/around The Met that speak directly to visitors. The messaging will speak to how art can be fun, inspirational, and interpreted however you want. There is no right or wrong way to see and appreciate art.
