ZINES
BY P.F. & FRIENDS
Role:
Art Direction / Design / Project Management
Limited edition zines, available for free with all P.F. Candle Co. orders. An extra touchpoint to strengthen the brand x customer relationship, these zines introduced the personalities behind the company (from the founders to the development team to the warehouse crew). They also highlighted fellow small biz brands that P.F. has grown with over the years (The Hundreds, Big Bud Press, Lodge Room, etc.). In each edition, contributors shared how fragrance is part of their daily lives and tied to strong memories + emotions.
ABOUT P.F.
P.F. Candle Co. is a Los Angeles-based home fragrance company. It is a completely independent business: what started as a one-woman operation in 2008 is now an entire team designing and producing in Southern California.
TARGET:
New/existing customers that the brand can strengthen sales + connections with.
INSIGHT:
Scents are personal. They’re visceral and we all have our own stories tied to them.
WHAT DO WE WANT THEIR CUSTOMERS TO DO OR BELIEVE?
1. Get to know the brand, its team, and its community on a deeper level.
2. Recognize the power that fragrance has in our memories + everyday life.
Sample of Layout Designs + SpreadsBlog Posts & Social Media
It was important to give zine content another place to live beyond the physical print, so content was also shared as a series for “Common Scents,” the blog section of the brand’s e-commerce site. Sneak peeks of the zine were also shared on social media as seamless carousel posts.
