P.F. CANDLE CO.
BRAND COLLABS
Role:
Branding / Design
Copywriting: Alyx Tunno
As my small-but-mighty design team worked alongside Marketing + Strategy to strengthen the P.F. Candle Co. voice and identity, the company attracted new collaborations across diverse audiences and industries (Toy Machine, Lisa Says Gah, and more). These collab projects featured exclusive, limited edition candles developed by experts at P.F. and were inspired by the world surrounding each collaborating brand.
CHALLENGE
Establish design direction for all digital/print assets that holds true to P.F.’s brand identity and successfully bridges that of the collaborating brand partner. Create a design toolkit/guide for teams to reference that will feel true to both brands.
P.F. CANDLE CO. X TOY MACHINE
Toy Machine is an iconic skateboarding company from San Diego, CA, started by Ed Templeton in 1993.
Sect/TM Alien illustrations by Ed Templeton.
LOGO LOCKUPS / COLOR PALETTE / MOODBOARD
TEASERS / SOCIAL MEDIA POSTS / EMAILS
P.F. CANDLE CO. X LISA SAYS GAH!
With its cult following on social media, Lisa Says Gah has become a slow fashion staple, known for championing independent designers and in-house collections of compliment-prompting prints.
Italian Summer pattern/illustrations by Lisa Says Gah
LOGO LOCKUPS / MOODBOARD / COLOR PALETTE
EMAIL DESIGNS / SOCIAL POSTS
