P.F. CANDLE CO.
BRAND DESIGN GUIDE
Role:
Art Direction / Design / Brand Strategy / Project Management
As the brand’s lead designer, I established a design system to strengthen P.F.’s visual identity, ensure cohesive, on-brand visuals. and help position it as a leader in home fragrance.
ABOUT P.F.
P.F. Candle Co. is a Los Angeles-based home fragrance company. P.F. believes that fragrance is an extension of your home design, and creates high-quality products with accessible price points in mind.
It is a completely independent business: what started as a one-woman operation in 2008 is now an entire team designing and producing our collection in Southern California.
BRAND VALUES
Design - DIY - Environment - Community
